4MediaLondon-based market research and PR services collective The 4Media Group of Companies has launched a stateside presence with recent openings of offices in New York, Chicago and Bentonville, Arkansas.

The group’s new U.S. outposts will specialize in broadcast services such as satellite media tours, audio news releases, content creation, video production and PSAs, as well as Internet media tours and online distribution services.

The New York office officially opened in May. The Chicago and Bentonville offices opened in April.

Tom HessemerTom Hessemer

Brought in to manage two of the U.S. locations are Tom Hessemer and Liz LaBrasca, who have been named vice presidents of business development and client accounts.

Liz LaBrascaLiz LaBrasca

Hessemer, who will be based in New York, joins 4media Group from digital, social and video communications firm D S Simon Media, where he was senior client services director. He was previously director of client services at broadcast PR provider News Broadcast Network and a divisional VP at PR Newswire unit MultiVu. He began his career in television syndication as a program coordinator for Viacom.

Based in Chiacgo, LaBrasca joins 4media from Definition 6 unit Synaptic Digital (formerly Medialink), where she was director of client solutions for the company’s Midwest region. Prior to that she was director of client services, Midwest region for News Broadcast Network and a media specialist and satellite media tour producer for broadcast and digital media services company KEF Media. She was also previously director of client services for printing and PR distribution services company PIMS.

Founded in 2008 by former EMR associate director Ed Cyster, 4media is comprised of six media firms — 4mediarelations, Atomik Research, Intrinsic Insight, News Data Network, Stature PR and Talent Set — which work with PR agencies to produce broadcast campaigns for TV, radio and online media. Clients include HBO, L’Oreal, Nationwide and Sony Computer Entertainment.