MDC Partners has acquired Sweden's Forsman & Bodenfors, the creative agency that won the top PR prize at the Cannes Lions competition this month.
The 300-staffer agency, which posts around $40M in revenues, will align with MDC's Crispin Porter + Bogusky under MDC.
F&B won the Grand Prix PR Lion at Cannes for "The Organic Effect," a campaign of supermarket client Coop with the Swedish Environmental Research Institute about switching to organic food.
The agency, led by CEO Erik Sollenberg, was behind a viral spot for Volvo Trucks featuring martial arts expert and actor Jean-Claude Van Damme.
Abandon traditional content plans focused on a linear buyer progression and instead embrace a consumer journey where no matter which direction they travel, they get what they need, stressed marketing pro Ashley Faus during O'Dwyer's webinar Apr. 2.
Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.
Home Depot's new attempt to occupy two market positions at once will require careful positioning strategy and execution to make it work.
Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year. 
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
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