Tactics 8 ways to increase Twitter engagement that are NOT based on science (L. Hoffman)

Brexit Sitting with the discomfort to define the opportunity (A. Coady)

Entertainment Ask a publicist: Is Taylor Swift and Tom Hiddleston's relationship a total PR set-up? (Jezebel)

Legal Relativity Media settles PR exec's $600K lawsuit (NY Post)

Jargon We need to stop saying 'my team' (A. Hanson)

Crisis Cadbury's crisis case study: A lost classic (R. Levick)

PA FBI chief's testimony about Clinton torpedoes bureau's reputation (Fox News)

Politics Clinton attacks Trump's business reputation (AP)