Publicis and Walmart have forged a deal for the French marketing conglomerate to serve as agency of record for the retailer's advertising work.
Publicis is creating a new entity to serve the account, giving the Bentonville, Ark.-based titan access to all of Publicis' agencies, initially focused on US advertising and in-store creative, but could expand to those firms that support "corporate reputation and technology that builds relationships with customers."
Walmart president and CEO Doug McMillon said the deal "will help us think and act differently, which will ultimately enable us to serve our customers even better."
The relationship, which began July 1, is not exclusive.
On the PR front, Walmart works with GolinHarris and Edelman, among others, on the PR front.
Abandon traditional content plans focused on a linear buyer progression and instead embrace a consumer journey where no matter which direction they travel, they get what they need, stressed marketing pro Ashley Faus during O'Dwyer's webinar Apr. 2.
Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.
Home Depot's new attempt to occupy two market positions at once will require careful positioning strategy and execution to make it work.
Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year. 
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
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