Los Angeles hospitality PR firm Wagstaff Worldwide has been named agency of record for the Beverly Hills Conference & Visitors Bureau.
As AOR for the central Los Angeles municipality’s destination marketing organization, Wagstaff will now lead all domestic PR initiatives and partnerships for the storied 102-year-old city, and will initiate a U.S.-based awareness campaign that highlights Beverly Hills as a premier tourism destination and authority in luxury lifestyle.
Wagstaff, which was founded in 1999, maintains additional offices in New York, Chicago, San Francisco and Aspen, CO.
NYC-based Magrino has been retained by Learfield Licensing Partners to build momentum for its National Tailgate Weekend Oct. 7-8.
The Brooks Group, lifestyle PR shop in Manhattan, is handling multimedia strategy for this year’s Broadway-themed NYC Cake Show, June 10-11 at Pier 36.
FWV Fetching’s service delivers pet and veterinary press releases straight to your inbox the same day they’re distributed to media outlets and influencers.
Fruit of the Loom, 160-year-old iconic underwear maker, has named Cohn & Wolfe North America PR agency of record.
CLY Communication has been tapped to handle U.S. press relations for Kronaby watches, which combine smartwatch tech with classic timepiece design.
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