pokemonViral How 'Pokemon Go' went from prank to phenomenon (AP)

Tech The reality of our non-reality: Pokemon Go (C. Montes)

Careers 12 things to expect in the first 12 months of PR (K. Hyman)

Tactics 10 things PR account managers do that they really shouldn't (H. Baker)

Politics Trump and the dark art of band publicity (Politico Mag)

Tech A checkpoint conversation on AI and machine learning in PR (N. Hobson)

Int'l Saudi PR machine uses 28 pages to blame Iran for 9/11 (Intercept)

Politics The family trump: Can they remake Donald's image? (Wash Post)