Serbia has booked Zapwater Communications as it slates its first media tour targeting US travel press.
Chicago-based Zapwater will put together a press tour for a week-long October trip to the Eastern Europe nation for the National Tourism Organization of Serbia.
The country is looking to build on the 2.5M foreign tourists who visited in 2015 and has increased its tourism budget to nearly $9M. That includes about $1M in subsidies for organizing visits.
Zapwater's Neda Bencun is fluent in Serbian and will lead the effort with agency president David Zapata.
Serbia is looking to capitalize on Air Serbia's non-stop service from New York JFK to Belgrade's Nicola Tesla International Airport launched in June. Hundreds of mineral springs and several spas in the country's picturesque mountains are a top draw.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
Have a comment? Send it to 
No comments have been submitted for this story yet.