Blumenfeld and Associates, a Stamford, Conn., PR firm, aided a team of eye care professionals who provided examinations, eyeglasses and cataract surgeries to 700 villagers in Nepal's remote Mustang region in late May.
The "2013 Gift of Sight Expedition" team of ophthalmologists was from the New York Eye and Ear Infirmary.
Scott Hamilton, Jeff Blumenfeld on a bus in Nepal.
Free eye screening camps were set up in three villages followed by a two-day field surgery clinic.
The Blumenfeld firm, headed by Jeff Blumenfeld, promoted the expedition and filed daily updates that were posted on DooleyIntermed.org and the outdoor website TheActiveTimes.com.
Marketing support was provided to “Gift of Sight” sponsors Sherpa Adventure Gear, De Lorme satellite communications, and LOKSAK, producers of waterproof storage bags.
Dooley Intermed's 2011 Gift of Sight Expedition to another region of Mustang was featured in the 2012 documentary "Visions of Mustang" directed by Daniel Byers and produced by Skyship films. Trailer is at https://vimeo.com/38847615.
Photos from the expedition are at www.flickr.com/photos/danielbyers.
Blumenfeld and Assocs. specializes in outdoor recreation, product promotion, special events, tourism and adventure marketing.