Tech Gizmodo clickbait calls out Microsoft PR for doing its job (HuffPost)

Finance Finsbury, Sard, Brunswick get paid in ARM deal (Guardian)

Social FTC to crack down on paid celebrity posts that aren't clear ads (Bloomberg)

Narrative PR unchained with Quentin Hardy from the Times (M. Lewelling)

Digital The digital strategy driving Gatorade's growth (C. Beuley)

Branding 5 tips on creating a personal brand (M. Legair)

Meme Voce co-founders share their #firstsevenjobs (R. Ksar)