Duluth Trading Company, the outdoor apparel and gear supplier sprung from a Minnesota store, has engaged Turner for PR.
Turner is charged with handling national consumer PR for the brand, as well as its retail expansion in the US.
Duluth started in 1989 in Duluth, Minn., but has since moved to Belleville, Wisc., and sells through its dozen or so retail stores, website and catalogs.
Melanie Dennig, a VP for Turner who handles the firm's "modern outdoor" clientele, said her firm looks forward to growing the brand's "loyalist base."
Dennig said Duluth is aimed at "modern, self-reliant America . . . equal parts tough, timeles and irreverent in its spirit."
Publicly traded Duluth posted first quarter sales of $68.6M with net income of $3.2M.
Kaplow Communications scoops up U.S. communications duties for Forbes... 360PR+lands Norwex, a line of eco-friendly home cleaning and personal care products... 
FINN Partners is selected to provide integrated PR and marketing services for Greentech Environmental... Hemsworth signs on as AOR for Main Line Brands (Mosquito Authority, Pest Authority and Fitness Machine Technicians)... Firecracker PR lands L3Networks... InnoVision Marketing Group picks up Buddy’s bar-b-q, an East Tennessee bar-b-q favorite.
Diffusion PR picks up The Folio Society, which publishes illustrated books... 5W Public Relations hauls in connected desk company Beflo... RB Milestone Group lands IR duties for oceansix future paths, which creates products from plastic waste. 
Blueprint Creative Group of Miami lands $4.5M five-year contract to provide Public Affairs Office support to the U.S. Army Medical Research and Development Command... CIIC PR signs up Bishop Design, an interior design firm based in Dubai and Miami... Magrino adds Copper Cane Wine & Spirits... Tegan Digital is enlisted to complete a website redesign for Business Jet, a private aviation company based out of Dallas Love Field.
Three Cheers PR, an alcohol-specialist agency that is a wholly owned subsidiary of 360PR+, is named PR agency of record for TINCUP Mountain Whiskey... The Pollack Group signs up with air up, a refillable drinking system that flavors water by scent alone... Scout Labs, Pollinate and Iris Worldwide are working with Seattle’s Museum of Pop Culture.
Have a comment? Send it to 
No comments have been submitted for this story yet.