wayne hickeyWayne Hickey, who led Edelman's Bay Area operations, has returned to Weber Shandwick as a senior tech exec in San Francisco.

Hickey takes an executive VP role and senior tech practice strategist title with Weber focused on the firm's North America portfolio for consumer technology strategy.

At Edelman, Hickey led the firm's Microsoft and Xbox business before taking the reins on its San Francisco, Silicon Valley and Sacramento offices.

He was previously at Weber Shandwick Seattle, leading its digital entertainment practice.

Luca Penati heads Weber's San Francisco/Silicon Valley operations.