|
|
Speaking in North Carolina on Thursday night (8/18/16), Mr. Trump said, “Sometimes in the heat of debate and speaking on a multitude of issues, … you don't choose the right words or you say the wrong thing. I have done that.”
As someone whose first PR job was in a political PR firm, working on local, statewide and national campaigns, my ears perked up when I heard Mr. Trump’s statement.
Why he said it I understand. But I think it was a mistake.
It reminds people of all the statements that got him into trouble with voters.
More important, it plays right into the Clinton campaign message, also echoed by some Republicans, that Trump is emotionally unfit to be president.
If I was an advisor to the Clinton campaign, here’s what I would suggest:
An ad campaign using Trump’s words against him, saying that Trump admitted he is emotionally unfit to be president by saying, “Sometime in the heat of debate you don't choose the right words or you say the wrong thing. I have done that.”
A voice over might say something like, “Does the United States want a president who can’t keep his cool even under less than difficult circumstances?
Donald Trump. Emotionally unfit to be president.
* * *
Arthur Solomon, a former journalist, was a senior VP/senior counselor at Burson-Marsteller, and was responsible for restructuring, managing and playing key roles in some of the most significant national and international sports and non-sports programs. He now is a frequent contributor to public relations publications, consults on public relations projects and is on the Seoul Peace Prize nominating committee. He can be reached at [email protected]
The ridiculously high prices Americans are paying at the supermarket might influence how—or if—they vote in November.
At a moment in history when there are so many conflicts among peoples here and abroad, let us put our differences aside and celebrate this wonderful season in a spirit of togetherness.
The news announcing the death of Henry Kissinger, the last of the prevaricating politicians and so-called statesmen who stole my future and that of thousands of other young Americans, got me thinking about Walter Cronkite.
Have a comment? Send it to 
No comments have been submitted for this story yet.