Moroch Holdings, the parent to 35-year-old Dallas marketing communications agency Moroch Partners and other firms, has acquired a minority stake in New Orleans-based Bond PR & Brand Strategy, which is merging with Moroch's southeast operation as Bond Moroch.
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In a statement, Bond principals (and founder) Skipper Bond, Jordan Friedman and Jennifer Bond said the deal gives their firm a "more muscular platform" for clients looking for multiple marketing services.
Twelve-year-old Bond has worked with Tiffany & Co., Bud Light, McDonald's, West Elm, New Orleans Film Festival and The Idea Village, among others. The firm handles PR, marketing, creative and brand development.
Under the deal, Brad Hunter, a development partner for Moroch, joins Bond as a partner. Moroch Holdings chairman Tom Moroch said he likes Bond's "fiercely independent and visionary mindset," as well as its talent and client roster.
Bond joins Moroch's other holdings NEXTMEdia (media buying), Inspire (advertising), LimeGreen (multicultural), Side Chops (video), and Sly Fox (experiential).
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