Fashion The frayed reputation of Egyptian cotton (Bloomberg)
Auto Lamborghini is trying to shake off its macho image (BI)
Strategy How to make the most of a small PR budget (E. Roderick)
Shift Sex doesn't always sell - Abercrombie moves toward more wholesome image (CNBC)
Management How to survive a company scandal you had nothing to do with (HBR)
Internship Weber Shandwick Seattle is hiring (WS)
Events How to orchestrate a flawless red carpet (N. Rodrigues)
Media An app becomes a TV show (LR)
Politics Trump surrogate apologizes for spreading doctored Clinton image (LA Times)
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