Fashion The frayed reputation of Egyptian cotton (Bloomberg)

Auto Lamborghini is trying to shake off its macho image (BI)

Strategy How to make the most of a small PR budget (E. Roderick)

Shift Sex doesn't always sell - Abercrombie moves toward more wholesome image (CNBC)

Management How to survive a company scandal you had nothing to do with (HBR)

Internship Weber Shandwick Seattle is hiring (WS)

Events How to orchestrate a flawless red carpet (N. Rodrigues)

Media An app becomes a TV show (LR)

Politics Trump surrogate apologizes for spreading doctored Clinton image (LA Times)