Drew OlanoffDrew Olanoff, a seasoned tech journalist and communicator, has moved to Mercury Public Affairs to open a San Francisco office for the firm.

Olanoff takes a senior VP title with Omnicom-owned Mercury.

Olanoff led communications for Rothenberg Ventures, River Studios in the Bay Area, as well as the Berlin-based start-up EyeEm. He did an in-house stint at Yahoo as PR manager as the company overhauled its corporate communications under CEO Marissa Mayer in 2013-14.

He was also a writer, editor and community director for TechCrunch and The Next Web.

Mercury has California outposts in Los Angeles and Sacramento. Google alum Ryan Brack is stationed in New York for the firm.