Carrie Lannon Carrie Lannon
Chicago-based lifestyle agency Zapwater Communications has appointed Carrie Lannon to the position of chief brand officer, a new role at the agency.

Lannon was previously national director of PR for beauty retailer ULTA Beauty, where she directed strategy for publicity, social media and special events, and developed the beauty store chain’s first public relations department. She also founded her own consultancy, Lannon Consulting, and was founder and president of luxury, lifestyle, fashion and real estate agency Lannon Communications, which she led from 1996 to 2008. She was also previously director of promotions and PR for InterContinental Hotels & Resorts.

Zapwater clients include Kimpton Hotels & Resorts, Visit Finland, CMK Companies, Hyphen Sleep, LLC and Jins Eyewear.