Publicis has returned its LeoComm PR network in the Middle East under the MSLGroup banner.
The Dubai-based group, now MSLGroup in the Middle East, includes outposts in Cairo, Beirut, Doha, Riyadh and Jeddah. Publicis in 2012 dropped the MS&L named in favor of LeoComm to reflect parent Leo Burnett.
MSLGroup’s existing Dubai and Abu Dhabi operations will remain separate as they serve corporate and public affairs clients, the agency said.
The Mideast group counts more than 50 staffers and clients including Diageo, htc, Samsung, the Boston Consulting Group, and General Motors.
MSLGroup is housed in Publicis Groupe’s Public Communications operation, one of four main units at the marketing conglomerate.
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Ballard Partners has recruited State Department veteran Matt Bryza as a senior policy advisor.
Teneo has extended its contract with the Salama Bint Hamdan Al Nahyan Foundation for an additional four months to July 31, adding another $1.8M in fees to the New York firm’s coffers.
The Syrian Kurdish militia recruits Jim Dornan Strategies to press Congress for continued support in their battle against ISIS and Syrian president Bashar Assad.
The Government of Hungary has hired Strategic Improvisation Inc. to generate positive media coverage and combat negative press coverage of the Central European country. (6 reader comments)
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