The Census Bureau has awarded its $415M integrated communications account to WPP’s Young & Rubicam, following a competitive review that started last December.
Interpublic-owned Draftfcb (now FCB) was the incumbent, handling the 2010 count. IPG's Weber Shandwick was the main PR contractor for 2010.
"To respect the integrity of the award, debrief and protest stages of the federal procurement process and the laws that govern it, we will not comment on the award until the protest period has ended," the Census Bureau said in a statement.
The work runs the gamut of advertising, PR and marketing. Y&R’s win could open the door for WPP-owned PR units Burson-Marsteller, Cohn & Wolfe or Y&R PR to lead the PR portion of the census work.
The review stretches back to December 2015, when the Census Bureau first issued a draft RFP. The final, 255-page RFP went out in January and finalists pitched in April and May.
The Bureau pointed O'Dwyer's to its official statement above regarding the award of the contract for 2020. "We are not able to say any more at this time," said a public information officer.
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