John Seigenthaler, former NBC News anchor and Seigenthaler Public Relations partner, has joined Finn Partners, where he’ll serve as senior counsel.

John Seigenthaler
John Seigenthaler
Seigenthaler, who began his career as an anchor and reporter at Nashville’s WSMV-TV and Seattle’s KOMO-TV, is perhaps best known as weekend anchor of “NBC Nightly News,” a role he held for nine years. Most recently, he served as evening news anchor for cable channel Aljazeera America.

Seigenthaler left his NBC anchor post in 2007 and joined Nashville-based Seigenthaler Public Relations, which was founded by his uncle, Tom Seigenthaler. He led that agency’s New York City office until 2013. Finn Partners acquired Seigenthaler PR and DVL Public Relations & Advertising in 2015 and combined the two Nashville agencies to create DVL Seigenthaler, now the largest firm in Nashville.

Seigenthaler will advise clients across Finn Partners' network of offices on crisis and reputation management. He’ll be based out of the global agency’s New York headquarters.