Minneapolis-based PR powerhouse PadillaCRT has been chosen to bring U.S. awareness to the Spanish wine regions Ribera del Duero and Rueda.

PadillaCRT
Spains’ Ribera del Duero wine region.

Recognized as two of the leading wine regions in Spain, the northern Ribera del Duero region, known for its tempranillo grapes and red wines, was named “Wine Region of the Year” in 2012 by Wine Enthusiast.Rueda, also located in northern Spain, is particularly known for its verdejo grapes and white varieties, and Nielsen now ranks it as one of Spain's top white wine regions.

PadillaCRT will partner with the regions to lead a trade marketing program in the U.S. that will raise their stateside profile among importers, distributors and retailers with the aim of ultimately increasing U.S. availability.

PadillaCRT, one of the largest independent PR agencies in the Midwest, maintains additional offices in New York, Los Angeles and Alexandria and Richmond, VA.