Boston-based PR agency marlo marketing has been named agency of record for Margaritas Management Group Inc., which oversees operations of east coast restaurant chain Margaritas Mexican Restaurant.

marlo

The appointment follows a three-month brand review that began earlier this year.

With 26 locations, Margaritas is the largest privately owned Mexican restaurant chain in New England. The Portsmouth, NH-based company was founded in 1984.

MMG hired marlo to oversee the company’s internal and external marketing efforts and to outline a new direction for the company’s growth. The agency will now lead marketing efforts for all of its restaurants, as well as fast-casual concept Tacomano.

marlo marketing, which maintains a second office in New York, specializes in consumer, professional services, restaurants, travel and hospitality PR. The agency was founded in 2004.