Only 35 years old, Bisterzo hopes to reach out to Millennials with his product's organic nature, nutritional value (130 calories per serving), and global nature. A portion of profits will go to chickpea farmers in developing nations.Six flavors of HIPPEAS are offered: Far Out Fajita, Vegan White Cheddar, Maple Haze, Pepper Power, Sriracha Sunshine and Happenin’ Hickory.
“M&C Saatchi PR is grounded in their commitment to drive our mission of spreading Peas and Love, making them the perfect partner to tell our story," Bisterzo said.
You can only find HIPPEAS at Starbucks right now in the Vegan White Cheddar and Far Out Fajita flavors. Look for Whole Foods and Amazon to carry them soon.
“We are inspired by the HIPPEAS vision and encourage snackers nationwide to Give Peas a Chance," Jen Dobrzelecki, executive VP at M&C Saatchi PR U.S., said.
The account will be led out of the M&C Saatchi PR New York office.
What the biggest meal of the day can teach us about serving up effective nutrition communications campaigns.
Tips to refine and amplify your CPG brand strategy to win in 2024 and beyond.
Strategic communications strategies for success in the growing “food is medicine” movement.
How brands can authentically communicate sustainability issues and create a brand experience that’s compatible with consumers’ values.
Communicating the effects that climate change and a growing world population have on our food system—and why change is needed.
Have a comment? Send it to 
No comments have been submitted for this story yet.