ANA's Alliance for Inclusive & Multicultural Marketing will bring together thought leaders from the African-American, Hispanic, Asian, LGBT and general market communities.

ANAANA Goals include:

• Sharing multicultural marketing examples
• Driving ROI
• Providing leadership alignment and collaboration
• Developing unique, growth-focused insights
• Creating alternative and distinguished approaches to addressing industry diversity
• Disseminating best practices
• Creating unique marketplace experiences

“ANA invites the marketing community to come together to lead the pursuit of opportunities and to address the challenges before us," Bob Liodice, ANA president-CEO, said.

Liodice, is co-chairing the new group with Antonio Lucio, CMO at Hewlett Packard, and Michael Lacorazza, executive VP, brand and advertising-integrated marketing at Wells Fargo.

“ANA will create a think tank that will lead an unprecedented evolution of multicultural marketing and diversity through its vision and leadership of an industry wide coalition that will provide distinctive value added to the entire marketplace," Gilbert Dávila, chairman of the ANA's Multicultural Committee, said.

The following have committed already: AHAA: The Voice of Hispanic marketing, Anheuser-Busch, Burrell Communications, Coca-Cola, Dunkin’ Donuts, IW Group, Kaiser Permanente, Kellogg, López Negrete Communications, NBC Universal, OMD, Procter & Gamble, Target 10, Univision, Video Advertising Bureau, and Wells Fargo.

Membership in AIMM for its first year will be limited and by invitation only.