"A signal can take countless forms, but at its core, it is a means of effective communication. That's precisely why we chose the name to represent our brand," John Procter, executive VP, said.The firm bolstered its digital expertise this past spring with the addition of Garth Moore, former senior director of North American digital operations for non-profit advocacy group ONE Campaign.
Other key hires are Robert Marcus, former special assistant for legislative affairs for President Barack Obama, insurance industry veteran Kim Dorgan and financial policy expert Langston Emerson.
“Signal drives positive outcomes for our clients,” Eric Bovim, managing director, said. “We deploy strategies that break convention and create new possibilities. That is what Signal represents."
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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