Constituency Management Group, Interpublic’s marketing and communications unit which includes PR agencies Weber Shandwick, Golin, DeVries, Current, Axis and Creation, continue to perform well in the market, reporting organic revenue growth of 9.4 percent and total growth of 9.9 percent to $381.4 million in revenues during the third quarter of 2016.
 |
The numbers, released today in Interpublic’s third quarter earnings report, reveal a trend of healthy growth for CMG, and follow those units’ similar 4.4 percent growth and 2.8 percent organic growth in Q2.
Weber Shandwick CEO Andy Polansky told O’Dwyer’s that Weber and DeVries performed particularly well in the quarter, while Golin witnessed growth as a result of its February acquisition of PR and creative branding shop Brooklyn Brothers.
“We continue to see good growth prospects as our agencies are well positioned given the strong digital, social, creative, public affairs and corporate reputation expertise we have across the portfolio,” Polansky said.
Revenues were up across the ad/PR combine, with Interpublic today reporting organic revenue growth of 4.3 percent and a total revenue increase 3 percent in Q3 to $1.922 billion.
Organic growth in Q3 was particularly strong for the holding company in the U.K. (16.4 percent) and continental Europe (8.3 percent). Performance in the U.S. was less boisterous, however, revealing growth of 1.8 percent.
Operating income was $207 million, up from the same period in 2015 ($192 million), and year-over-year net income jumped to $133 million from 2015’s Q3 numbers of $78 million. Both figures were down from the second quarter, however, when IPG in July revealed Q2 operating income of $224.8 million and net income of $156.9 million.
Abandon traditional content plans focused on a linear buyer progression and instead embrace a consumer journey where no matter which direction they travel, they get what they need, stressed marketing pro Ashley Faus during O'Dwyer's webinar Apr. 2.
Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.
Home Depot's new attempt to occupy two market positions at once will require careful positioning strategy and execution to make it work.
Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year. 
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
Have a comment? Send it to 
No comments have been submitted for this story yet.