Dana Brooks Reinglass, a veteran producer for Oprah Winfrey's Harpo Studios, has joined United Airlines in the new role of chief storyteller.
United, which saw its CEO exit last year amid the "Bridgegate" scandal in New York and New Jersey, recruited top Starbucks communications exec James Olson in January.
Olson told the Chicago Tribune the airline wants to draw attention to a "new, united United" by using stories "to give employees and customers a window seat" into the company.
Reinglass spent more than 20 years producing Winfrey's show and other projects under the Harpo juggernaut before stepping down in December.
Business leaders will face challenges in the upcoming year, some of which will come as a complete surprise, or beyond anyone's imagination.
Teneo has hired Philipp Grontzki, who is a 20-year veteran of corporate communications and financial journalism, as a managing director in its strategy and communications group.
Rowan Benecke, who co-founded Zeno Group and helmed Burson-Marsteller's tech practice, has joined McKinsey & Co as director of communications for North America.
BCW has named Golin's Matt Coldagelli EVP and leader of its corporate affairs practice in Chicago.
Abby Bailey, who headed corporate communications for Fedex in its Middle East, India and Africa region, has joined Teneo as managing director in Dubai.
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