Nebraska has moved its tourism PR account to Lincoln-based Swanson Russell, following a review.
The Cornhusker State floated an RFP in late April to break PR out of its $2.1M a year PR, marketing, branding and advertising pact.
Snitily Carr, also of Lincoln, was the incumbent and the only competitor to Swanson Russell in the pitch.
The state carved the Nebraska Tourism Commission out of its economic development agency in an overhaul last year. The commission runs on a $19B budget.
Swanson Russell gets a three-year contract with two option years.