Holland America Cruises With NJF

Wed., Nov. 2, 2016

By Editorial Staff

NJF, an MMGY Global company, has been named agency of record for cruise line Holland America, which goes to 400 ports in 98 countries worldwide.

Holland America Cruise Line MMGY acquired NJFPR last month, renamed it NJF and integrated it into their PR, social and experiential marketing practice.

NJFPR, formally known as Nancy J. Friedman Public Relations Inc., was founded in 1987 by president Nancy Friedman. She remains onboard as MMGY global principal and is responsible for leading strategy and elevating the firm's New York profile.

NJF comes on as Holland America is celebrating 70 years of exploring Alaska this year as well as the 20th anniversary of Half Moon Cay, its private island paradise.

Category: Travel PR

More Travel PR posts from O'Dwyer's:

•	Weber Shandwick Lands Morocco Tourism Wed., Apr. 10, 2024 Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.

•	Finn Files $240K Bahamas Tourism Pact Tue., Mar. 26, 2024 Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.

•	Weber Shandwick Wraps Up Bahamas Tourism Work Mon., Feb. 5, 2024 Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.

•	Aruba Tourism Ups Spending 30% at Zeno Group Fri., Jan. 5, 2024 The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.

•	Influencing Consumers to Travel Tue., Nov. 28, 2023 As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list.