Los Angeles-based Pollack PR Marketing Group has been named agency of record for legal service provider LegalShield.

Pollack PR Marketing Group, The

LegalShield develops and markets affordable legal protection plans for individuals, families and small businesses through a network of about 7,000 independent provider attorneys across the U.S. and Canada. The Ada, OK-based company, which also specializes in identity theft solutions, was founded in 1972.

PPMG has been retained by LegalShield to build marketplace awareness of the company’s technology and service offerings.

PPMG, which was founded in 1985, maintains a second office in New York.