 Alexandra Peterson |
Peterson joins GCI Health from Makovsky, where she was senior VP and directed that independent agency’s healthcare practice. Prior to that, she was a VP of strategy and engagement at Ruder Finn and a director of business development at Publicis’ MSLGROUP. She began her PR career at Ketchum’s Emanate unit, where she was a senior associate.
Peterson is now responsible for overseeing GCI’s corporate communications client work and will focus on shaping the introduction of its biosimilars offerings, which involves products such as biologic drugs.
Derris promotes Lisa Frank, who founded the brand consultancy along Jesse Derris in 2013, to CEO... PAN Communication
Aaron Guiterman will rejoin Edelman’s government and PA unit as head of US public affairs on April 29.
Meyocks, a branding and marketing agency, hires Marcie Garcia to lead its strategy function... Erich and Kallman, the ad agency co-founded by Steven Erich and Eric Kallman, appoints Stephen Larkin as its first CMO... Allied Global Marketing, which has 24 offices across North America, Europe and Asia-Pacific, names Nicola Gold as business director APAC, brand experience.
Pierpont Communications of Houston hires Dan Mahoney and Pete Webb to focus on building a presence in the Denver market... Millwright Holdings appoints Ainsley Sheikali as head of business development, a new post... Shore Fire Media CEO Marilyn Laverty is tapped to increase collaboration among the Dolphin Entertainment units... Berns Communications Group names Quin Acciani VP, consumer and retail practice. 
Prosek Partners brings on Diana Estupinan to lead its first office in the Middle East, which will be located in Abu Dhabi... Madwell promotes Gabriela Benitez to president, a newly created role at the firm... Zonda, which provides data-driven market solutions to companies in the homebuilding industry, names Tom LeBaron as VP, performance and growth marketing
Have a comment? Send it to 
No comments have been submitted for this story yet.