What's sad as we look at this dazzling allstar combat team from H+K--and we see here just the tip of the iceberg, not the army of researchers, media contact experts, online savants and so many other life-saving specialists--we can see elsewhere in this NL that Asiana haa no one--no major PR firm to guide the company into successful self-defense.
It's like having a terribly painful disease, life-threatening, and not going to the doctors. Why? How much can be saved? And look how much can be lost! Why would any company with Asiana's problem not
bring in IMMEDIATELY H+K, FleishmanHillard, Burson-Marsteller, Ogilvy or some other championship-level team?
One can wonder whether Asiana is the victim of a law firm that counseled not to retain a top PR firm "because we do the same thing."
Hmmm, if Tepco were my client I would have left it at the nice statement praising his work and skipped the comment about his cancer not being caused by the nuke accident. BS on that, by the way.