Jon Potter Jon Potter
Global PR giant Burson-Marstellerhas named Jon Potter executive vice president.

Potter joins B-M from public affairs and government consultancy RPG Strategies, where he served as principal. He previously founded live events education and advocacy organization Fan Freedom, where he served as president, and co-founded software developer advocacy group Application Developers Alliance. He was also president of policy-focused online media association Digital Media Association, which he co-founded, and was formerly an attorney with public policy and government relations law firm Weil, Gotshal & Manges.

As executive VP, Potter will serve as senior counselor to the firm’s clients and will work to broaden its business and expertise, with a focus on emerging public policy issues, federal and state affairs and international trade. He’ll be based in Burson-Marsteller’s Washington, D.C. office