The Lubetkin Media Companies, producer of audio and video programs for the web and other uses, is producing thought leadership podcasts for QBE North America, a division of QBE Insurance Group Limited. The company is one of the world’s largest insurance and reinsurance companies with 14,000 employees in 37 countries.
 |
The first installment for QBE features Steve Gransbury, president, accident & health, where he discusses the self-funded health insurance market and the options available for reducing and stabilizing healthcare costs.
Other recent work includes podcasts for NJSpotlight.com from the news and public policy reporting website’s second annual all-day conference held in Newark, NJ in October. Audio was captured from more than 20 concurrent workshops.
Managing partner Steve Lubetkin recently interviewed Mickey Osterreicher, general counsel for the National Press Photographers Association, about freedom of the press, constraints imposed by government on the working press, and the challenges facing journalists in the current media environment.
Lubetkin is co-author, with Toronto podcaster/communications consultant Donna Papacosta, of the book, "The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional".
SaaS platforms now allow businesses to effectively manage and execute their own PR campaigns, putting pressure on agencies to demonstrate the value of the “traditional” PR model.
Developing a well-designed TV campaign involves asking three important questions.
How a "Covid silver lining" can show the way to more effective, cost-efficient video communications.
Have a comment? Send it to 
No comments have been submitted for this story yet.