TransMedia Group is set to launch CyberSecuritySeal™, a registered mark to be placed on websites to ward off hackers and assure customers their interactions will be protected.
TMG founder Tom Madden admits that it’s a tricky goal to discourage hackers to stay away while not enticing them to take the warning as some sort of challenge.
“The CyberSecuritySeal on a website is a clear warning to anyone attempting to steal your data that there is tracking technology embedded that will assist authorities to identify invaders and lead to their arrest and prosecution to the fullest extent of the law,” Madden said.
Madden explained that he will position the seal as the cyber equivalent of Good Housekeeping’s seal, denoting that a website has passed a security review, implemented an Incidence Response Plan and put in place safeguards and strategies to improve the security of customer data.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
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