Cision today announced that it has appointed Chris Lynch to the role of chief marketing officer. He succeeds former Cision CMO Mark Thabit, who was senior director of marketing at technology solutions provider CDW for nearly a decade.

Chris Lynch Chris Lynch
Lynch joins the Chicago-based software heavyweight from Oracle, where he was head of product marketing for that computer technology giant’s Marketing Cloud division. Prior to that he was product marketing director for gaming and behavior management platform Badgeville, and also held marketing manager roles for software companies TIBCO Software and Socialtext. Lynch was a journalist prior to entering the communications industry, serving as a staff Writer for information technology publication CIO magazine and a writer for Quincy, MA-based daily newspaper The Patriot Ledger.

As CMO, Lynch will now oversee Cision’s global marketing teams and will be responsible for the industry software company’s global marketing strategy. He’ll be based in San Francisco.

Lynch’s appointment is but one in a slew of Silicon Valley executive new hires that have been added to the software company’s leadership team: Cision has also announced that former Oracle Marketing Cloud VP of media and ad tech sales David Barker has been named its newest chief data and research officer; Emir Lindo, a former VP of alliances at automation software company Marketo, has been named senior vice president of global partnerships; and Dustin Johnson, a former managing director at professional services network PwC, has been appointed senior VP of services strategy and operations.

Cision, which in August brought on former Oracle senior VP Kevin Akeroyd as CEO, in October launched a cloud–based user platform that integrates earned, paid and owned media channels titled Cision Communication Cloud.