Mfa Marketing and PR has promoted Samantha Lacher to VP. She has been with the agency for more than a decade working with Westin Resorts and Hotels, giggle and KaBOOM!. The travel PR expert has headed up international communications for the Cayman Islands Dept. of Tourism and partnerships with Colonial Williamsburg and the Smithsonian Museum.
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| (L to R) Amelie Bruzat, Cynthia Patnode and Samantha Lacher |
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Cynthia Patnode is now senior account supervisor. Since coming to Mfa in 2014, she has taken the lead with the agency’s beauty, consumer products and wellness practices. Patnode’s current client work includes Cannondale and Schwinn, Cross, Journeymen, OluKai and Roam Fitness.
Amelie Bruzat joins Patnode as senior account supervisor. The five-year Mfa veteran takes care of culinary and luxury PR for New York City restaurants Charlie Bird and Pasquale Jones, Chatham Bars Inn and Aspen’s The Little Nell as well as travel accounts Dart Real Estate and Ski Utah.
Mfa was founded in 1994 by CEO Missy Farren.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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