Republicans who have voted over and over in the House to pass a meaningless repeal of the Affordable Care Act are demeaning PR and media outreach in their effort to undercut ObamaCare.
Senate Minority Leader Mitch McConnell and Republican Whip John Cornyn pressured the National Football League into rejecting an overture by Health and Human Services Secretary Kathleen Sebelius to use NFL stars as ambassadors for the healthcare law.
A similar strategy was used in Massachusetts as members of the Bay State's beloved Boston Red Sox made pitches for RomneyCare, the measure to covered the uninsured.
The GOP leaders warned the NFL about getting involved in supporting an issue of such "divisiveness and persistent unpopularity." They find it "difficult to understand why an organization like yours would risk damaging its inclusive and apolitical brand by lending its name to its promotion."
The Republican duo apparently has no objection to NFL players advocating on behalf of breast cancer awareness. They draw a line when it comes insuring millions of low and middle-income families, a group composed of largely people who vote Democrats when they can dodge GOP obstacles to voting. Pitiful.
Former political genius Karl Rove today in the Wall Street Journal is aghast that Enroll America, an Obama-aligned organization, plans a organize a healthcare sign-up campaign for workers under the age of 35.
Rove, of course put it all it political terms. He wrote the Obama Administration "desperately wants to sign up as many people for health policies as possible, hoping the newly insured will be grateful voters on Nov. 4, 2014."
Isn’t it just possible the White House actually wants a healthier America? Must it be partisan politics 24/7?
California ranks as a major anti-Obamacare battlefield. Covered California, the state agency that will oversee the roll of ObamaCare, plans a $37M push beginning this Fall to encourage health insurance enlistments.
It will use labor unions, clinics and civil rights groups as outreach surrogates to the more than 5M Golden Staters who are eligible for guaranteed or subsidized coverage.
Anti-ObamaCare proponents will savage the PR outlay as "pork" or waste.
The real reason for their outrage: PR works. They know the dream of killing ObamaCare becomes more of a fantasy as the number of sign-ups increase.
That's a true testament to the power of PR.