Jeff Shafer, former VP of global communications for Lenovo, has landed at the University of North Carolina at Greensboro as chief communications officer.

Jeff ShaferJeff Shafer

A former senior VP for FleishmanHillard, Shafer spent the past seven ears at Morrisville, N.C.-based Lenovo, handling financial, crisis, product and social communications, as well as public affairs and executive communications.

As associate vice chancellor at Greensboro, he leads all aspects of communications for the nearly 20,000-student university.

Shafer spent the summer and fall as the first Wells Fargo Endowed Chair in Communications at North Carolina Central University, where he taught two courses in PR, which he designed.

Earlier, he worked corporate PR in the tech and telecom realm for CompuServe, Ericsson and Sprint.