The Quell Group has hired 27-year veteran John Fitzgerald as senior director, digital services. He has spent the past 18 years working in digital marketing and held multiple roles at the automotive industry trade publication Automotive News, including managing business planning and budgeting.
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| John Fitzgerald & Michele Tinson | |
Michele Tinson comes over from Sensor Solutions, TE Connectivity, where she served as director of global communications, and takes the position of senior director, client services. Tinson brings 24 years of experience in the automotive and technology industries at companies such as Chrysler/DaimlerChrysler, SAAB Cars NA and Nissan Motor Company NA.
Quell president and CEO Mike Niederquell noted that digital marketing is the top technology-related capability investment for companies over the next five years, cited by 37 percent of CEOs in a 2016 Gartner survey.
“By incorporating, aligned marketing and public relations skillsets, Quell will positively influence an organization’s reputation and sales growth,” Niederquell said.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
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