Launch NYLaunch New York, a non-profit venture development group, is seeking a PR firm to promote the Build It In Buffalo business plan competition.

Build It is an outcome of Governor Andrew Cuomo’s pledge of $1B in Empire State funds to attract private investment and spark growth in the Buffalo Niagara region.

The plan is to generate start-up opportunities by backing applied R&D, mentoring entrepreneurs, supporting early-stage firm growth and encouraging minorities to open businesses.

Built It’s business plan competition features $5M in prizes. It’s hoped the cash will attract entrepreneurs from around the world to compete for prizes that will turn ideas into funded, high-growth enterprises in Buffalo Niagara," according to the RFP.

The job of the selected PR firm is to promote the competition to "distinguish it as the largest business competition in the world."

Proposals are due July 26. Information is at competition@launchny.org. View the RFP (PDF).