Latino Progressive Hub Debuts

Jackeline Stewart-Hawkins has joined BCW as executive VP and leader of its polycultural consulting unit.

Gen Z Latinos are on their way to becoming the main engine of population and economic change in the U.S. within the next decade. Communicators are taking notice.

The Axis Agency, which launched in 2005 as Weber Shandwick’s multicultural marketing unit, is now an independent and minority-owned shop as CEO Armando Azarloza and COO Carmen Lawrence have acquired the brand from Interpublic.

Multicultural audiences account for almost 40 percent of the U.S. population, yet multicultural media buys made up only about five percent of the total ad and marketing revenues in the U.S. last year, according to a report.

Horizon Media and hip-hop artist Pitbull have joined forces to start a marketing agency aimed at the multicultural market.