20-year advertising veteran Rafael Ramirez, who began his career as a copywriter at Leo Burnett, takes on the role of chief creative officer at Newlink.
Newlink Gets Creative with Ramirez
Thu., Jan. 19, 2017
By Editorial Staff
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Category: Multicultural PR
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Jackeline Stewart-Hawkins has joined BCW as executive VP and leader of its polycultural consulting unit.| • | The Upsurge of Latino Gen Z: Fuel for the U.S. EconomyThu., Sep. 15, 2022
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Gen Z Latinos are on their way to becoming the main engine of population and economic change in the U.S. within the next decade. Communicators are taking notice.| • | Axis Agency Buys Itself from InterpublicMon., Jul. 6, 2020
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The Axis Agency, which launched in 2005 as Weber Shandwick’s multicultural marketing unit, is now an independent and minority-owned shop as CEO Armando Azarloza and COO Carmen Lawrence have acquired the brand from Interpublic.| • | Multicultural Audiences Remain Underrepresented in MarketingThu., Aug. 8, 2019
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Multicultural audiences account for almost 40 percent of the U.S. population, yet multicultural media buys made up only about five percent of the total ad and marketing revenues in the U.S. last year, according to a report.| • | Rapper Pitbull Joins Horizon in Multicultural ShopFri., Aug. 2, 2019
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Horizon Media and hip-hop artist Pitbull have joined forces to start a marketing agency aimed at the multicultural market.
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