Lessons Learned from the 2016 Super Bowl

Even the most iconic sporting or ceremonial event can be deep-sixed by an overzealous member of the crowd, so crisis comms pros need to be prepared.

The Super Bowl, with its massive audience and sky-high ad cost, creates intense pressure to deliver. But when they hit the mark, these ads can become cultural touchstones.

Teneo has hired Nick Greenslade, deputy sports editor at The Times and Sunday Times, as managing director for its strategy and communications unit in London.

Jon Schwartz, a former SVP, communications, marketing, digital & social for the Big Ten Conference, is signing up with Prosek Partners to launch a new sports business unit.

USA Fencing has retained Finn Partners ahead of the 2024 Paris Summer Olympics and Paralympics Games.