Major Brands Question Efficacy of Digital

Employees at U.S. companies are experiencing high levels of burnout, but managers are lagging behind when it comes to their awareness of the problem

Brand has a powerful effect on a company’s valuation, but the level of brand understanding in the investment community leaves a lot to be desired, according to a new study from Brodeur Partners, Interbrand and NewtonX.

AI may still be viewed with a wary eye by most media pros, but its use is growing, according to a new study from Muck Rack.

A new study from Walker Sands says that some marketers have been putting the cart before the horse when it comes to the relationship between marketing channels and business outcomes.

Thought leadership can make made B2B brands more "powerful and attractive to buyers," according to Edelman report.