Peter Prodromou, president of Racepoint Global, has been named chief executive officer of the Boston-based tech, healthcare and public affairs agency.
Prodromou’s promotion is effective immediately. He will retain the title of president.
Prodromou, who's been with the global marketing agency since its inception in 2003, was previously Racepoint’s chief global accounts officer before being named president in 2013. Prior to joining Racepoint, he was a senior vice president at Weber Shandwick as well as its predecessor, Weber Group, which was founded by Racepoint leader Larry Weber in 1996 and later merged with Shandwick International and BSMG to form the global Interpublic powerhouse in 2001.
Weber now holds Racepoint's founder and chairman title.
Before teaming up with Weber, Prodromou was previously a partner at advertising agency CC and D Communications (Cosmopoulos Crowley and Daly) and a senior financial analyst at Lehman Brothers affiliate, The Boston Company.
Racepoint, which maintains additional offices in San Francisco, Washington D.C. and Ann Arbor, MI, as well as outposts in London, Shanghai, Beijing and Hong Kong, staffs about 200 and accounted for more than $29 million in net fees in 2015. The agency lists AT&T, IBM, Dassault Systèmes, Huawei and Samsung as clients.