Interpublic today reported an 18.3 percent decline in Q2 net to $86.1M on a 2.4 percent uptick in revenues to the $1.8B mark.
U.S. revenues advanced 4.8 percent to $997M, while overseas activities slipped 0.7 percent to $760M.
CEO Michael Roth said the primary focus during the second-half would be on “controlling costs and delivering a high level of revenue conversion.”
IPG’s constituency management group, which includes Weber Shandwick, GolinHarris, DeVries, Jack Morton and Octagon, reported a robust 9.6 percent rise in revenues to $320M.
That contrasted with the 0.9 percent growth of the ad agency group of McCann Worldgroup, Draftfcb and Lowe & Partners.
Andy Polansky, CEO of Weber Shandwick, said IPG’s top PR unit did “particularly well” during the period, driven by strong performances in healthcare, reputation, social media and public affairs.
Abandon traditional content plans focused on a linear buyer progression and instead embrace a consumer journey where no matter which direction they travel, they get what they need, stressed marketing pro Ashley Faus during O'Dwyer's webinar Apr. 2.
Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.
Home Depot's new attempt to occupy two market positions at once will require careful positioning strategy and execution to make it work.
Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year. 
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
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