Bay Becomes USC Annenberg Dean

BPCM brings on Amy Keller Laird as managing director of beauty and wellness, and Melissa Wiggins as managing director of fashion... Highwire PR names Dave Samson and Adam Cossman to its board of directors... Mark Allen & Co. promotes SVP Jason Fink to EVP and ups R. Kurt Osenlund from creative director and account director to VP of client relations... Narrative Strategies hires Tory Newmyer as senior director.

Inizio Evoke names Stephanie DeViteri president, North America... Dentons Global Advisors-Albright Stonebridge Group brings on Joerg (Jörg) Wuttke as a partner, based in its DC office... Golin appoints Rowena Bergman as EVP, head of data & analytics for its U.S. healthcare practice, Golin Health... Raptor PR, a specialist tech PR agency for the global video games industry, brings on James Law as PR director.

StreetCred Communications brings on Rob Farmer, a veteran of The Rudin Group and Charles Schwab... Cozen O’Connor Public Strategies adds Jessica Monahan to its Washington D.C.-based lobbying team as a senior principal... Edcetera, a provider of career education programs that is backed by Eden Capital, appoints Jim Gallagher as CMO.

Derris promotes Lisa Frank, who founded the brand consultancy along with Jesse Derris in 2013, to CEO... PAN Communications brings on Bristol Whitcher Rice, Nik Barkley and Chris Nardone as VPs... Pace University hires J&J's Zachariah Hosseini as CMO and VP for university relations. 

Aaron Guiterman will rejoin Edelman’s government and PA unit as head of US public affairs on April 29.