PR and media links from around the web:

Healthcare Walgreens, Blue Cross launch effort to promote Obamacare (The Hill)

Creativity 5 damn minutes to become a creative genius (E. Rehfeldt)

SEO How social media engagement improves SEO results (M. Stone)

Viral McDonald's and Visa quietly edit widely-mocked sample budget (Consumerist)

PR 101 How not to piss off journalists (S. Love)

Tech Has LinkedIn lost sight of what it's supposed to be? (Simply Zesty)

Media If perceptions are everything, what can we learn from Rolling Stone and Rachel Jeantel? (B. McLaughlin)

Media The backlash to the blacklash to the Rolling Stone cover (Ad Age)