Leora Arnowitz, entertainment editor, Foxnews.com, and four other celeb editors will tell PR people how to channel “star power” into their programs at a “Meet the Media” session of PRSA/New York March 23.
“Celebrity and pop culture news dominates our entertainment-minded society,” says the chapter, which notes that media of all kinds have expanded their offerings to include entertainment news.
Arnowitz, with Fox since 2012 after stints at Newsday and Bloomberg, will be joined by:
--Allison Cacich, Life & Style Weekly senior online and social media editor
--Jenna Lemoncelli, Hollywood Life news and entertainment writer/reporter
--Joi-Marie McKenzie, ABC News author and entertainment/lifestyle writer
--Carly Sitzer, In Touch Weekly senior online and social media editor.
Nicole Chismar, account director, consumer media, Weber Shandwick, and Erica Saviano Tsioutas, VP, consumer and entertainment media, Ketchum, are moderators of the panel which will be held at Cohn & Wolfe, 200 Fifth ave. at 23rd st. from 6-8 p.m.
Attendees will learn what it takes “to get the star power your entertainment pitches need to earn the ultimate prize—well-placed coverage,” says the chapter. The best ways of approaching the editors will be explored. The first half hour of the program will be devoted to networking,
The entertainment market is “both cluttered and complex,” the chapter notes. Panelists will tell how to “navigate this terrain and effectively insert clients into this dialogue.”
Member fee is $60, non-members, $80, and students, $25.