Taylor Uses Turtles for Guinness Spot

What if companies could harness the fury of online outrage into a force for good? This is precisely where companies can start turning the trolls into brand champions.

Audiences interacted with brand content far more often on Facebook and Instagram in 2023 than they did via X (formerly Twitter), according to a report that tracked engagement trends across different social networks.

Can public relations help counteract the dissension fostered by the power of digital platforms to spread hate, fear and confusion?

The number of Americans who get their news from TikTok has quadrupled in the last three years, according to a recent Pew Research Center report.

Meta’s digital advertising businesses attributed to better-than-expected gains in 2023’s third quarter.